This was a lifestyle spec shoot put together to showcase how I might conduct a brand shoot to produce a set of images using a specific fashion piece or accessory as the focal point. The chosen item was a pair of sunglasses from the brand D.Franklin.

I decided that shooting on a bright, sunny day would be the best look for this spec, given the item being modelled. Scout Moor Wind Farm, Lancashire, was an ideal location with sweeping views of the moors at golden hour and the striking nature of wind turbines in close proximity.

The images from the shoot are a mix of tight shots of model, Anthony, focusing on the sunglasses, wider shots of Anthony posing as if exploring the environment, and super to ultra-wide shots where the environment is the main subject.

I believe these three types of images perfectly encompass an effective lifestyle shoot as they cover all aspects of where, why, and how someone would experience the featured product - in this case a pair of D.Franklin sunglasses.

The brand logo was added to bring a further sense of overall cohesion to the set.

D.Franklin Spec Shoot